Brian J. Kinsley

Creating seamless digital experiences through expert usability insights. Specializing in: Usability Analysis, UX Research and Custom Reporting.

Over the years, I've had the opportunity to work with a variety of clients on projects that transform user experiences into streamlined, user-centered digital journeys. My work centers around in-depth usability analysis, custom reporting, and actionable recommendations to help organizations, particularly small and medium-sized businesses, reach their digital goals.Some highlights of my recent work include:Custom UX Solutions: At Verint, I specialized in B2B custom reporting, providing clear, targeted insights that drove strategic improvements in complex digital environments.Strategic Usability Recommendations: I’ve conducted thorough usability audits for high-profile organizations, advising them on site design optimizations that led to significant improvements in user engagement and task completion rates.End-to-End User Testing: From survey design and usability testing to moderated user interviews, I create tailored research plans that uncover usability gaps and offer client-focused solutions.KPI-Focused Analysis: My expertise extends to aligning user experience improvements with measurable business outcomes, such as enhancing search functionality and reducing user drop-off rates. For example, my recommendations led to a redesign of the search experience for a major government client, resulting in a marked increase in user satisfaction.Whether developing a research study from scratch or providing ad-hoc consultation, I approach each project with a commitment to high-quality deliverables and insights that are easy for clients to act upon.

I’m Brian J Kinsley, a usability analyst and UX consultant dedicated to helping small and medium-sized businesses elevate their digital experiences. With over 4 years of experience in B2B environments and collaborations with high-profile organizations, I bring a blend of expertise in usability testing, heuristic evaluation, and custom reporting. My approach is simple: provide clear, actionable insights that align with your business goals to create smoother, more engaging user experiences.
I specialize in identifying and resolving usability challenges for websites and apps, delivering qualitative research and recommendations to help my clients maximize user engagement and drive growth. Whether it’s through moderated user testing, heuristic analysis, or tailored reporting, I focus on solutions that make an immediate impact.If you're ready to enhance your digital products and meet your KPIs with targeted, user-centered improvements, let’s connect and discuss how I can help.

I specialize in providing usability and UX consulting services designed to help small and medium-sized businesses improve their digital experiences. Whether you’re looking to optimize your website, refine app functionality, or understand user behavior, my services are tailored to deliver insights and recommendations you can act on immediately.Usability Audits
A comprehensive assessment of your website or app’s usability, focusing on identifying key friction points and areas for improvement. Deliverables include a detailed report with actionable, prioritized recommendations to enhance user experience and align with your business goals.Custom Reporting & Insights
Leveraging my B2B experience, I offer custom reporting solutions that translate complex usability data into clear, concise insights. My reports are tailored to address your KPIs and business metrics, helping you make data-informed decisions that drive success.Moderated User Testing
End-to-end moderated user testing for both web and mobile platforms. This service includes planning, participant recruitment, test execution, and comprehensive analysis. You’ll receive a report with key findings and actionable insights that reveal how users interact with your product.User Journey Analysis
In-depth analysis of your customer’s journey, identifying critical touchpoints and potential drop-off areas. My recommendations are designed to improve user flow, increase engagement, and boost conversions across your digital properties.Ad-Hoc UX Consultation
Flexible, on-demand consultation sessions tailored to your immediate needs. From quick reviews of design prototypes to advice on UX best practices, this service provides targeted guidance whenever you need it.Each of these services can be customized to suit your business’s unique requirements. If you’re ready to take your digital experience to the next level, let’s talk about how I can help.